About Us

INTRODUCTION

About Sasan

SASAN is a complete lingerie and apparel solution. Based in Dubai, the company focuses on women’s clothing ranging from everyday wear to intimate garments. SASAN is one of the leading suppliers of lingerie, airebra, slim-n-lift, shapewear, leggings, vests, bras, slips and other intimate articles across the Middle-East.

HISTORY

The founders of the company, Ramesh and Govind Jaswani like sculptors, had a unique sense of style. With a strong mindset to revolutionize the ladies’ lingerie & fashion industry, the two brothers embarked on their journey to embrace comfort, practicality and design uniqueness through the Sasan brand. Since its establishment in 2004, Sasan has grown rapidly, and has made its mark in the Middle-Eastern Market.

Our Philosophy

At Sasan, we focus on two philosophies; quality oriented production (no compromise, neither in the textile used nor in the production techniques) and customer oriented work (create products highlighting the fashion, grace, and love for the human female form).

OUR VISION

Sasan aspires to be the leading supplier of women’s fashion-forward clothing dedicated to delighting customers across the UAE through style and comfort

OUR MISSION

Our mission is to make the best quality products widely accessible across the region. Every woman deserves the best. Every woman deserves Sasan.

No Compromise

Our Core Values

STRIVE FOR EXCELLENCE

Our pursuit of excellence to the everchanging needs of the marketplace never ends, through regular improvements of processes, products, services and through our support of our stakeholders.

ASPIRE TO DELIGHT

We encourage our teams to deliver delight by responding and acting on the needs of our customers and other stakeholders through promoting a strong and successful business relationship

CREATIVITY IS CONTAGIOUS

We value creativity in every aspect of the business, and most importantly in ways to solve problems and overcome challenges. We strongly feel creativity is the spark that delivers the “WOW!” factor to our customers about Sasan, its products and services.

TEAM SPIRIT

We believe in the ethos “Together we can do greater things”. We respect and show appreciation to each other with the goal to to serve the finest combination of quality products and services to our customers..

Customer Benefits

Quality is remembered long after the price is forgotten

VARIETY

We offer wide range of products to choose from including lingeries, bodyshapers, leggings, airbras, sports wear, etc. You name it, we have it!

YOUR VOICE MATTERS

We listen to, and consider customer feedback of as our utmost priority. Without you, there is no Sasan

YOUR COMFORT IS OUR STYLE

We place emphasis on shape, fitting, comfort and health from concept to final production.

QUALITY IS OUR SIGNATURE

All of our products are made with the best industry practices and raw materials to deliver topnotch, finished products to you.

WHY CHOOSE US?

Why Choose Us?

SASAN has grown increasingly popular among women in the Middle East. Every woman is special, their needs unique, and we at SASAN work to meet these needs. Through the SASAN brand, we work to create something special in every product, which is why we go the extra mile for every stage of the manufacturing process.

Our Products

Along with making quality products accessible to our customers, we offer a variety of products to choose from depending on the demands of the market. Under each category is a wide selection of trendy comfort apparel in various sizes and colors catering to your style and convenience.

Our main product categories are listed below: